Influencer Marketing: DIOR BEAUTY
Influencer Campaign
This project explored how Dior Beauty could use influencer marketing to increase brand awareness, build trust, and create attainable desirability among Gen Z and young global consumers. The strategy built on Dior’s existing approach of curated partnerships and emotional storytelling, focusing on the brand experience rather than an immediate push to purchase.
The campaign, Celebrating Love, Connection, and Friendships through Beauty, brought together a curated edit of Miss Dior Parfum, Dior Rouge, Dior Addict Lip Glow, and Rosy Glow Blush. Influencers were evaluated on brand image, aesthetic, personality, and audience connection, narrowing a list of ten to a final pairing of Lily-Rose Depp and Olandria Carthen.
The project included brand research, goals and objectives, campaign theme development, product curation, influencer selection and analysis, posting guidelines, a content schedule, and measures of success.
Use the arrows to move through the full presentation.
My Role
Developed with a teammate. I led the research into Dior Beauty’s identity, communication, and current influencer strategy, set the campaign’s goals and objectives, and designed the campaign theme. I collaborated on product curation and influencer selection, and took the lead on Lily-Rose Depp, building her posting guidelines and schedule.